Managing social networking written content is one of those tasks that will seem deceptively uncomplicated at first, but when you dive into it, you recognize how complex and strategic it certainly is. Think of it like getting a traffic director in a fast paced intersection—you’re liable for ensuring that that all the things flows effortlessly, f… Read More

If you've ever scrolled through Instagram, laughed at a TikTok, or been pulled into a Twitter thread at 2 a.m., then you've experienced the work of a Social Media Manager without even realizing it. They're the digital architects behind what we consume online. But what exactly does a Social Media Manager do? Why does every brand, from your Específi… Read More